{"id":13819,"date":"2015-03-23T15:00:39","date_gmt":"2015-03-23T22:00:39","guid":{"rendered":"http:\/\/lifeboat.com\/blog\/?p=13819"},"modified":"2023-08-25T06:18:55","modified_gmt":"2023-08-25T11:18:55","slug":"virtual-reality-advertisements-get-in-your-face","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2015\/03\/virtual-reality-advertisements-get-in-your-face","title":{"rendered":"Virtual Reality Advertisements Get in Your Face"},"content":{"rendered":"<p>By <a href=\"http:\/\/www.technologyreview.com\/contributor\/rachel-metz\/\">Rachel Metz<\/a> \u2014 MIT Technology Review<br \/> I\u2019m sitting in a desk chair in an office in Mountain View, California. But with a virtual-reality headset strapped to my head and headphones over my ears, it looks and sounds like I\u2019m standing in the belly of a blimp, flying high above silent city blocks dotted with billboards for a <em>Despicable Me<\/em> theme-park ride.<\/p>\n<p class=\"lf-text-block lf-block\" data-lf-anchor-id=\"8dc5452b4fb9027931cadc43ee272361:0\">The blimp ride is part of a demo built by <a href=\"http:\/\/www.mediaspike.com\" target=\"0\">MediaSpike<\/a>, a startup that\u2019s making ads for virtual reality. Even the blimp itself is an ad: before boarding it, I can see its exterior is covered with a larger-than-life version of one of the film\u2019s short, yellow characters.<\/p>\n<p class=\"lf-text-block lf-block\" data-lf-anchor-id=\"91cd690f04aecd29d1c9ae070ff4c32d:0\">For now, augmented reality and virtual reality are not widely used. But as new headsets hit the market, advertisers will surely try to stake out virtual ground.<\/p>\n<p class=\"lf-text-block lf-block\" data-lf-anchor-id=\"91cd690f04aecd29d1c9ae070ff4c32d:0\"><a href=\"https:\/\/www.technologyreview.com\/2015\/03\/18\/11558\/virtual-reality-advertisements-get-in-your-face\/\" target=\"_blank\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Rachel Metz \u2014 MIT Technology Review I\u2019m sitting in a desk chair in an office in Mountain View, California. But with a virtual-reality headset strapped to my head and headphones over my ears, it looks and sounds like I\u2019m standing in the belly of a blimp, flying high above silent city blocks dotted with [\u2026]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1879],"tags":[],"class_list":["post-13819","post","type-post","status-publish","format-standard","hentry","category-virtual-reality"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/13819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=13819"}],"version-history":[{"count":4,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/13819\/revisions"}],"predecessor-version":[{"id":170477,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/13819\/revisions\/170477"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=13819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=13819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=13819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}