{"id":137972,"date":"2022-04-11T01:29:44","date_gmt":"2022-04-11T06:29:44","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2022\/04\/mark-zuckerberg-is-looking-to-develop-virtual-coins-dubbed-zuck-bucks"},"modified":"2022-04-11T01:29:44","modified_gmt":"2022-04-11T06:29:44","slug":"mark-zuckerberg-is-looking-to-develop-virtual-coins-dubbed-zuck-bucks","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2022\/04\/mark-zuckerberg-is-looking-to-develop-virtual-coins-dubbed-zuck-bucks","title":{"rendered":"Mark Zuckerberg is looking to develop virtual coins dubbed \u201cZuck bucks\u201d"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/mark-zuckerberg-is-looking-to-develop-virtual-coins-dubbed-zuck-bucks.jpg\"><\/a><\/p>\n<p>Mark Zuckerberg is looking to reduce his platforms\u2019 dependence on advertising by introducing virtual coins referred to as \u201cZuck bucks\u201d which are seemingly named after the Meta founder, chairman, and CEO <a class=\"\" href=\"https:\/\/www.theguardian.com\/technology\/2022\/apr\/07\/meta-plans-zuck-bucks-virtual-coins-for-facebook-and-instagram-users\" rel=\"nofollow\" target=\"_blank\">reported <em>The Guardian<\/em><\/a> on Thursday. The new in-app tokens would be controlled by the company and would function in a manner similar to the Robux currency found in the popular children\u2019s game <em>Roblox.<\/em><\/p>\n<p><b>Digital tokens that diversify income sources<\/b><\/p>\n<p>Meta\u2019s new digital tokens and \u201ccreator coins\u201d will serve to diversify income sources and refresh the platform\u2019s user base, which is constantly competing with new firms in the field such as TikTok. Some of the ideas that the company has conceived of include \u201csocial tokens\u201d or \u201creputation tokens\u201d which would work on a reward basis and \u201ccreator coins\u201d ideal for influencers on Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mark Zuckerberg is looking to reduce his platforms\u2019 dependence on advertising by introducing virtual coins referred to as \u201cZuck bucks\u201d which are seemingly named after the Meta founder, chairman, and CEO reported The Guardian on Thursday. The new in-app tokens would be controlled by the company and would function in a manner similar to the [\u2026]<\/p>\n","protected":false},"author":578,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-137972","post","type-post","status-publish","format-standard","hentry","category-futurism"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/137972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=137972"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/137972\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=137972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=137972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=137972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}