{"id":135655,"date":"2022-02-14T23:23:44","date_gmt":"2022-02-15T07:23:44","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2022\/02\/vrs-biggest-ad-yet-pushed-meta-quest-to-a-national-audience-during-the-super-bowl"},"modified":"2022-02-14T23:23:44","modified_gmt":"2022-02-15T07:23:44","slug":"vrs-biggest-ad-yet-pushed-meta-quest-to-a-national-audience-during-the-super-bowl","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2022\/02\/vrs-biggest-ad-yet-pushed-meta-quest-to-a-national-audience-during-the-super-bowl","title":{"rendered":"VR\u2019s Biggest Ad Yet Pushed \u2018Meta Quest\u2019 to a National Audience During the Super Bowl"},"content":{"rendered":"<p><\/p>\n<p><iframe style=\"display: block; margin: 0 auto; width: 100%; aspect-ratio: 4\/3; object-fit: contain;\" src=\"https:\/\/www.youtube.com\/embed\/LcmAlpIp3oM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope;\n   picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>It\u2019s hard to find a single event with a bigger audience than the Super Bowl, which has made it one of the hottest pieces of advertising real estate anywhere. Meta went big this year with a 60 second ad spot that served to both promote VR to a national audience and solidify its rebranding from Oculus Quest 2 to Meta Quest 2.<\/p>\n<p>If you were watching the Rams and Bengals duke it out during Super Bowl 56 on Sunday, you will also have been introduced to \u2018Questy\u2019s\u2019 in an ad during the first quarter. The 60 second spot, which centered around a personified animatronic band that once played at a restaurant called Questy\u2019s, was likely the single most expensive VR-related ad ever shown on TV to date.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s hard to find a single event with a bigger audience than the Super Bowl, which has made it one of the hottest pieces of advertising real estate anywhere. Meta went big this year with a 60 second ad spot that served to both promote VR to a national audience and solidify its rebranding from [\u2026]<\/p>\n","protected":false},"author":662,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1694,1879],"tags":[],"class_list":["post-135655","post","type-post","status-publish","format-standard","hentry","category-electronics","category-virtual-reality"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/135655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/662"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=135655"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/135655\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=135655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=135655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=135655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}