{"id":134278,"date":"2022-01-19T00:22:59","date_gmt":"2022-01-19T08:22:59","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2022\/01\/meta-might-let-companies-sponsor-the-appearance-of-objects-in-the-metaverse-patent-filing-suggests"},"modified":"2022-01-19T01:52:06","modified_gmt":"2022-01-19T09:52:06","slug":"meta-might-let-companies-sponsor-the-appearance-of-objects-in-the-metaverse-patent-filing-suggests","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2022\/01\/meta-might-let-companies-sponsor-the-appearance-of-objects-in-the-metaverse-patent-filing-suggests","title":{"rendered":"Meta might let companies sponsor the appearance of objects in the metaverse, patent filing suggests"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/meta-might-let-companies-sponsor-the-appearance-of-objects-in-the-metaverse-patent-filing-suggests.jpg\"><\/a><\/p>\n<p>The FT reviewed hundreds of patent applications by Meta and found references to a \u201cvirtual store\u201d where users could buy virtual products, as well as objects that correspond to real-world items that have been sponsored by third-party brands.<\/p>\n<p>A patent reviewed by the FT said brands would go through a bidding process to \u201csponsor the appearance of an object\u201d inside a virtual store.<\/p>\n<p>Meta\u2019s head of global affairs Nick Clegg told the FT in an interview that the business model for the metaverse would be \u201ccommerce-led\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The FT reviewed hundreds of patent applications by Meta and found references to a \u201cvirtual store\u201d where users could buy virtual products, as well as objects that correspond to real-world items that have been sponsored by third-party brands. A patent reviewed by the FT said brands would go through a bidding process to \u201csponsor the [\u2026]<\/p>\n","protected":false},"author":662,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,17,1491],"tags":[],"class_list":["post-134278","post","type-post","status-publish","format-standard","hentry","category-business","category-sustainability","category-transportation"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/134278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/662"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=134278"}],"version-history":[{"count":1,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/134278\/revisions"}],"predecessor-version":[{"id":134280,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/134278\/revisions\/134280"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=134278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=134278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=134278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}