{"id":134063,"date":"2022-01-14T22:23:25","date_gmt":"2022-01-15T06:23:25","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2022\/01\/how-this-electricity-free-fridge-saved-an-indian-ceramics-factory-big-business"},"modified":"2022-01-14T22:23:25","modified_gmt":"2022-01-15T06:23:25","slug":"how-this-electricity-free-fridge-saved-an-indian-ceramics-factory-big-business","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2022\/01\/how-this-electricity-free-fridge-saved-an-indian-ceramics-factory-big-business","title":{"rendered":"How This Electricity-Free Fridge Saved An Indian Ceramics Factory | Big Business"},"content":{"rendered":"<p><\/p>\n<p><iframe style=\"display: block; margin: 0 auto; width: 100%; aspect-ratio: 4\/3; object-fit: contain;\" src=\"https:\/\/www.youtube.com\/embed\/WPYzV64dUuU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope;\n   picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>In 2001, the founder of Mitticool ceramics learned many of his customers in India don\u2019t have regular access to electricity. So he invented a fridge made out of clay. It keeps food 8 degrees cooler than the outside air, but it doesn\u2019t need any electricity to run. And while other ceramics companies in the region shut down, Mitticool is thriving thanks to the success of the powerless, eco-friendly fridge.<\/p>\n<p>MORE BIG BUSINESS VIDEOS:<br \/> How Millions Of Hearing AIDS Are Made In America | Big Business.<br \/>\n<a href=\"https:\/\/www.youtube.com\/watch?v=Eri08ZZ1Kmo.\"><a href=\"https:\/\/www.youtube.com\/watch?v=Eri08ZZ1Kmo.\">https:\/\/www.youtube.com\/watch?v=Eri08ZZ1Kmo.<\/a><\/a><br \/> How This 8,000-Pound Crystal Went From Mine To Smithsonian | Big Business.<br \/>\n<iframe loading=\"lazy\" title=\"How This 8,000-Pound Crystal Went From Mine To Smithsonian | Big Business | Business Insider\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/De_Ule_6LhA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/> How This 8,000-Pound Crystal Went From Mine To Smithsonian | Big Business.<br \/>\n<a href=\"https:\/\/www.youtube.com\/watch?v=Z9NQ6VEciFk.\"><a href=\"https:\/\/www.youtube.com\/watch?v=Z9NQ6VEciFk.\">https:\/\/www.youtube.com\/watch?v=Z9NQ6VEciFk.<\/a><\/a><\/p>\n<p>#BusinessInsider #Ceramics #Mitticool.<\/p>\n<p>Business Insider tells you all you need to know about business, finance, tech, retail, and more.<\/p>\n<p>Visit us at: <a href=\"https:\/\/www.businessinsider.com\">https:\/\/www.businessinsider.com<\/a>.<br \/> Subscribe: <a href=\"https:\/\/www.youtube.com\/user\/businessinsider\">https:\/\/www.youtube.com\/user\/businessinsider<\/a>.<br \/> BI on Facebook: <a href=\"https:\/\/read.bi\/2xOcEcj\">https:\/\/read.bi\/2xOcEcj<\/a>.<br \/> BI on Instagram: <a href=\"https:\/\/read.bi\/2Q2D29T\">https:\/\/read.bi\/2Q2D29T<\/a><br \/> BI on Twitter: <a href=\"https:\/\/read.bi\/2xCnzGF\">https:\/\/read.bi\/2xCnzGF<\/a><br \/> BI on Snapchat: <a href=\"https:\/\/www.snapchat.com\/discover\/Business_Insider\/5319643143\">https:\/\/www.snapchat.com\/discover\/Business_Insider\/5319643143<\/a><br \/> Boot Camp on Snapchat: <a href=\"https:\/\/www.snapchat.com\/discover\/Boot_Camp\/3383377771\">https:\/\/www.snapchat.com\/discover\/Boot_Camp\/3383377771<\/a><\/p>\n<p>How 15,000 Ceramics Are Made A Day In Gujarat | Big Business.<\/p>\n<div class=\"more-link-wrapper\"> <a class=\"more-link\" href=\"https:\/\/lifeboat.com\/blog\/2022\/01\/how-this-electricity-free-fridge-saved-an-indian-ceramics-factory-big-business\">Continue reading \u201cHow This Electricity-Free Fridge Saved An Indian Ceramics Factory | Big Business\u201d | &gt;<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In 2001, the founder of Mitticool ceramics learned many of his customers in India don\u2019t have regular access to electricity. So he invented a fridge made out of clay. It keeps food 8 degrees cooler than the outside air, but it doesn\u2019t need any electricity to run. And while other ceramics companies in the region [\u2026]<\/p>\n","protected":false},"author":609,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,43,45,1506],"tags":[],"class_list":["post-134063","post","type-post","status-publish","format-standard","hentry","category-biotech-medical","category-business","category-finance","category-food"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/134063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/609"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=134063"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/134063\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=134063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=134063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=134063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}