{"id":133987,"date":"2022-01-13T07:23:50","date_gmt":"2022-01-13T15:23:50","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2022\/01\/digital-influencers-herald-a-new-era-of-branding"},"modified":"2022-01-13T07:23:50","modified_gmt":"2022-01-13T15:23:50","slug":"digital-influencers-herald-a-new-era-of-branding","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2022\/01\/digital-influencers-herald-a-new-era-of-branding","title":{"rendered":"Digital influencers herald a new era of branding"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/digital-influencers-herald-a-new-era-of-branding2.jpg\"><\/a><\/p>\n<p>Digital influencers, or virtual humans, are the latest trend in social media marketing. Find out how the avant-garde Japanese start-up Aww Inc. is changing behaviors and powering tomorrow\u2019s brands with its newly minted virtual humans.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital influencers, or virtual humans, are the latest trend in social media marketing. Find out how the avant-garde Japanese start-up Aww Inc. is changing behaviors and powering tomorrow\u2019s brands with its newly minted virtual humans.<\/p>\n","protected":false},"author":662,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-133987","post","type-post","status-publish","format-standard","hentry","category-futurism"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/133987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/662"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=133987"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/133987\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=133987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=133987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=133987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}