{"id":131942,"date":"2021-12-07T21:22:21","date_gmt":"2021-12-08T05:22:21","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2021\/12\/wayrays-remotely-piloted-ride-hailing-concept-brings-ar-immersion-to-passengers"},"modified":"2021-12-07T21:22:21","modified_gmt":"2021-12-08T05:22:21","slug":"wayrays-remotely-piloted-ride-hailing-concept-brings-ar-immersion-to-passengers","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2021\/12\/wayrays-remotely-piloted-ride-hailing-concept-brings-ar-immersion-to-passengers","title":{"rendered":"WayRay\u2019s remotely piloted, ride-hailing concept brings AR immersion to passengers"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/wayrays-remotely-piloted-ride-hailing-concept-brings-ar-immersion-to-passengers2.jpg\"><\/a><\/p>\n<p>Swiss technology company WayRay has unveiled what it says is the world\u2019s first car to incorporate holographic, augmented reality glazing \u2013 the Holograktor. The innovation is designed around the company\u2019s True AR technology and intended to operate with WayRay\u2019s new ride-hailing business model. The system\u2019s USP is its ability to render augmented reality scenes around the vehicle in real time, displayed via holographic projections.<\/p>\n<p>Backed by early investments from companies like Porsche, Hyundai and Alibaba, WayRay says it is using the car to emerge from its \u2018deep tech\u2019 automotive supplier status to become a player in the world of new mobility models.<\/p>\n<p>The three-seat vehicle has been conceived specifically for ride hailing and can be driven conventionally or by remote control, in the latter case via a 5G and satellite connection to a qualified driver. Its unusual single rear seat \u2018throne\u2019 layout was inspired by data showing that more than 80% of Uber trips were for one person only. \u201cThe idea is that you can choose Uber Black, Uber SUV or Uber Holograktor. And if you choose the Holograktor, your ride will be subsidized by sponsored content so that the price will be much lower,\u201d said WayRay founder and CEO, Vitaly Ponomarev.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swiss technology company WayRay has unveiled what it says is the world\u2019s first car to incorporate holographic, augmented reality glazing \u2013 the Holograktor. The innovation is designed around the company\u2019s True AR technology and intended to operate with WayRay\u2019s new ride-hailing business model. The system\u2019s USP is its ability to render augmented reality scenes around [\u2026]<\/p>\n","protected":false},"author":556,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1498,43,418],"tags":[],"class_list":["post-131942","post","type-post","status-publish","format-standard","hentry","category-augmented-reality","category-business","category-internet"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/131942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=131942"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/131942\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=131942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=131942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=131942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}