{"id":131097,"date":"2021-11-22T19:23:42","date_gmt":"2021-11-23T03:23:42","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2021\/11\/nike-teams-up-with-roblox-to-create-a-virtual-world-called-nikeland"},"modified":"2021-11-22T19:23:42","modified_gmt":"2021-11-23T03:23:42","slug":"nike-teams-up-with-roblox-to-create-a-virtual-world-called-nikeland","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2021\/11\/nike-teams-up-with-roblox-to-create-a-virtual-world-called-nikeland","title":{"rendered":"Nike teams up with Roblox to create a virtual world called Nikeland"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/nike-teams-up-with-roblox-to-create-a-virtual-world-called-nikeland2.jpg\"><\/a><\/p>\n<p>Sports giant <a href=\"https:\/\/www.cnbc.com\/quotes\/NKE\" target=\"_blank\">Nike<\/a> has taken a <a href=\"https:\/\/www.cnbc.com\/2021\/11\/02\/nike-is-quietly-preparing-for-the-metaverse-.html\">leap into the metaverse<\/a>.<\/p>\n<p>The Beaverton, Oregon, company announced Thursday that it is partnering with <a href=\"https:\/\/www.cnbc.com\/quotes\/RBLX\" target=\"_blank\">Roblox<\/a> to create a virtual world called <a href=\"http:\/\/roblox.com\/nikeland\" target=\"_blank\">Nikeland<\/a> on Roblox\u2019s online gaming platform.<\/p>\n<p>The virtual world includes Nike buildings, fields and arenas for players to compete in various mini-games, ranging from tag and dodgeball to \u201cThe Floor Is Lava.\u201d It\u2019s modeled after the company\u2019s real-life headquarters. Nikeland will be free (for now).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sports giant Nike has taken a leap into the metaverse. The Beaverton, Oregon, company announced Thursday that it is partnering with Roblox to create a virtual world called Nikeland on Roblox\u2019s online gaming platform. The virtual world includes Nike buildings, fields and arenas for players to compete in various mini-games, ranging from tag and dodgeball [\u2026]<\/p>\n","protected":false},"author":662,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1509],"tags":[],"class_list":["post-131097","post","type-post","status-publish","format-standard","hentry","category-entertainment"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/131097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/662"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=131097"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/131097\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=131097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=131097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=131097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}