{"id":130974,"date":"2021-11-20T18:24:12","date_gmt":"2021-11-21T02:24:12","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2021\/11\/paper-shortage-hits-american-retailers-when-they-need-it-most"},"modified":"2021-11-20T18:24:12","modified_gmt":"2021-11-21T02:24:12","slug":"paper-shortage-hits-american-retailers-when-they-need-it-most","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2021\/11\/paper-shortage-hits-american-retailers-when-they-need-it-most","title":{"rendered":"Paper shortage hits American retailers when they need it most"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/paper-shortage-hits-american-retailers-when-they-need-it-most2.jpg\"><\/a><\/p>\n<p>Skyrocketing demand for boxes and packing materials during the pandemic has slashed paper production across North America, and it couldn\u2019t have come at a worse time for retail companies.<\/p>\n<p>\u201cWe\u2019re starting to hear, \u2018We\u2019re out of paper,\u2019\u201d said Polly Wong, president of San Francisco-based direct-marketing firm Belardi Wong, noting that some of her clients already missed their fall advertising campaigns due to issues at the printers. Wong estimates that 100 million catalogs will not be printed or reach U.S. homes in time for the year\u2019s biggest spending season as a result. \u201cIt kind of put our industry up in a panic.\u201d<\/p>\n<p>With some mills converting to cardboard to meet the spike in e-commerce deliveries and others shutting down altogether, more than 2.5 million metric tons of North American printing and writing paper capacity \u2014 or nearly one-fifth of 2019 levels \u2014 has come offline since the start of last year. That\u2019s according to Kevin Mason, managing director for ERA Forest Products Research, a financial research company that specializes in paper and forest products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skyrocketing demand for boxes and packing materials during the pandemic has slashed paper production across North America, and it couldn\u2019t have come at a worse time for retail companies. \u201cWe\u2019re starting to hear, \u2018We\u2019re out of paper,\u2019\u201d said Polly Wong, president of San Francisco-based direct-marketing firm Belardi Wong, noting that some of her clients already [\u2026]<\/p>\n","protected":false},"author":513,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,45],"tags":[],"class_list":["post-130974","post","type-post","status-publish","format-standard","hentry","category-biotech-medical","category-finance"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/130974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/513"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=130974"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/130974\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=130974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=130974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=130974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}