{"id":129071,"date":"2021-10-16T10:22:24","date_gmt":"2021-10-16T17:22:24","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2021\/10\/researchers-show-facebooks-ad-tools-can-target-a-single-user"},"modified":"2021-10-16T10:22:24","modified_gmt":"2021-10-16T17:22:24","slug":"researchers-show-facebooks-ad-tools-can-target-a-single-user","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2021\/10\/researchers-show-facebooks-ad-tools-can-target-a-single-user","title":{"rendered":"Researchers show Facebook\u2019s ad tools can target a single user"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/researchers-show-facebooks-sad-tools-can-target-a-single-user.jpg\"><\/a><\/p>\n<p>A new <a href=\"https:\/\/arxiv.org\/pdf\/2110.06636.pdf\">research paper<\/a> written by a team of academics and computer scientists from Spain and Austria has demonstrated that it\u2019s possible to use Facebook\u2019s targeting tools to deliver an ad <em>exclusively<\/em> to a single individual if you know enough about the interests Facebook\u2019s platform assigns them.<\/p>\n<p>The paper \u2014 entitled \u201cUnique on Facebook: Formulation and Evidence of (Nano)targeting Individual Users with non-PII Data\u201d \u2014 describes a \u201cdata-driven model\u201d that defines a metric showing the probability a Facebook user can be uniquely identified based on interests attached to them by the ad platform.<\/p>\n<p>The researchers demonstrate that they were able to use Facebook\u2019s Ads manager tool to target a number of ads in such a way that each ad only reached a single, intended Facebook user.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new research paper written by a team of academics and computer scientists from Spain and Austria has demonstrated that it\u2019s possible to use Facebook\u2019s targeting tools to deliver an ad exclusively to a single individual if you know enough about the interests Facebook\u2019s platform assigns them. The paper \u2014 entitled \u201cUnique on Facebook: Formulation [\u2026]<\/p>\n","protected":false},"author":556,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1523],"tags":[],"class_list":["post-129071","post","type-post","status-publish","format-standard","hentry","category-computing"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/129071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=129071"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/129071\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=129071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=129071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=129071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}