{"id":125287,"date":"2021-07-21T20:23:17","date_gmt":"2021-07-22T03:23:17","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2021\/07\/what-is-a-super-app-and-why-havent-they-gone-global-cnbc-explains"},"modified":"2021-07-21T20:23:17","modified_gmt":"2021-07-22T03:23:17","slug":"what-is-a-super-app-and-why-havent-they-gone-global-cnbc-explains","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2021\/07\/what-is-a-super-app-and-why-havent-they-gone-global-cnbc-explains","title":{"rendered":"What is a super app, and why haven\u2019t they gone global? | CNBC Explains"},"content":{"rendered":"<p><\/p>\n<p><iframe style=\"display: block; margin: 0 auto; width: 100%; aspect-ratio: 4\/3; object-fit: contain;\" src=\"https:\/\/www.youtube.com\/embed\/cLANTiDd8Ok?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope;\n   picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>The super app, synonymous with popular mobile apps like WeChat, Grab, GoTo and Paytm, has enjoyed noteworthy success in Asian countries, but is relatively absent in other markets. CNBC\u2019s Nessa Anwar, joined by Arjun Kharpal, explains the strategies and evolution behind the world\u2019s biggest super apps.<\/p>\n<p>Like our Facebook page:<br \/>\n<a href=\"https:\/\/www.facebook.com\/cnbcinternational\">https:\/\/www.facebook.com\/cnbcinternational<\/a>.<\/p>\n<p>Follow us on Instagram:<br \/>\n<a href=\"https:\/\/www.instagram.com\/cnbcinternational\/\">https:\/\/www.instagram.com\/cnbcinternational\/<\/a><\/p>\n<p>Follow us on Twitter:<br \/>\n<a class=\"twitter-timeline\" data-width=\"640\" data-height=\"960\" data-dnt=\"true\" href=\"https:\/\/twitter.com\/CNBCi?ref_src=twsrc%5Etfw\"><br \/> Tweets by CNBCi<\/a><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The super app, synonymous with popular mobile apps like WeChat, Grab, GoTo and Paytm, has enjoyed noteworthy success in Asian countries, but is relatively absent in other markets. CNBC\u2019s Nessa Anwar, joined by Arjun Kharpal, explains the strategies and evolution behind the world\u2019s biggest super apps. Like our Facebook page: https:\/\/www.facebook.com\/cnbcinternational. Follow us on Instagram: [\u2026]<\/p>\n","protected":false},"author":417,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[385],"tags":[],"class_list":["post-125287","post","type-post","status-publish","format-standard","hentry","category-evolution"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/125287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/417"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=125287"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/125287\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=125287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=125287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=125287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}