{"id":12490,"date":"2014-10-23T09:00:40","date_gmt":"2014-10-23T16:00:40","guid":{"rendered":"http:\/\/lifeboat.com\/blog\/?p=12490"},"modified":"2017-06-04T12:04:16","modified_gmt":"2017-06-04T19:04:16","slug":"internet-how-websites-are-experimenting-on-you","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2014\/10\/internet-how-websites-are-experimenting-on-you","title":{"rendered":"Internet: How websites are experimenting on you"},"content":{"rendered":"<p>By Chris Baraniuk \u2014 BBC Future<\/p>\n<p><\/p>\n<p>The internet is one big experiment, and you\u2019re part of it. Every day, millions of trials are manipulating what you see when you browse online, to find out how to keep your attention, make you click more links \u2013 and spend more money. And these experiments are often secret. You\u2019ll probably never know you were part of them.<\/p>\n<p>This is all thanks to something now well-known in the tech industry, called A\/B testing. It means that the web pages served to you are not necessarily the same as those shown to the next person \u2013 they might have slightly different colours, an alternate headline or, on social networks, you could be shown different personal information about your friends and family.<\/p>\n<p><a href=\"http:\/\/www.bbc.com\/future\/story\/20140801-hidden-tricks-that-make-you-click\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Chris Baraniuk \u2014 BBC Future The internet is one big experiment, and you\u2019re part of it. Every day, millions of trials are manipulating what you see when you browse online, to find out how to keep your attention, make you click more links \u2013 and spend more money. And these experiments are often secret. [\u2026]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"class_list":["post-12490","post","type-post","status-publish","format-standard","hentry","category-internet"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/12490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=12490"}],"version-history":[{"count":3,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/12490\/revisions"}],"predecessor-version":[{"id":64885,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/12490\/revisions\/64885"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=12490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=12490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=12490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}