{"id":12439,"date":"2014-10-03T09:00:11","date_gmt":"2014-10-03T16:00:11","guid":{"rendered":"http:\/\/lifeboat.com\/blog\/?p=12439"},"modified":"2017-06-04T12:04:49","modified_gmt":"2017-06-04T19:04:49","slug":"a-hair-salon-gurus-next-big-thing-ending-shampoo","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2014\/10\/a-hair-salon-gurus-next-big-thing-ending-shampoo","title":{"rendered":"A Hair Salon Guru\u2019s Next Big Thing: Ending Shampoo"},"content":{"rendered":"<p>By <a href=\"http:\/\/www.wired.com\/author\/margaret-rhodes\/\" rel=\"author\">Margaret Rhodes<\/a> \u2014 Wired<\/p>\n<p><\/p>\n<p>\u201cI honestly think in five years people are going to go, \u2018Oh God, remember when we used to wash our hair with shampoo?\u2019\u201d says Michael Gordon. That\u2019s a striking statement, given Gordon\u2019s own history: He created the famed haircare company Bumble and Bumble in 1977, the spin off product line in 1992, and then in 2006 sold his stake to Est\u00e9e Lauder. But he isn\u2019t advocating for unwashed hair. He\u2019s explaining Purely Perfect, his new product line that defies just about every expectation most consumers have when it comes to personal hygiene.<\/p>\n<p>The marquee product is a hair cleanser that has no detergents and doesn\u2019t create a foam. Specifically, it\u2019s free of sodium laureth sulfate, a chemical ingredient used in virtually all shampoos because it kills oils and leaves users with a squeaky-clean scalp. Problem is, that also dries out skin and hair follicles\u2014a problem that most people treat by buying, without batting an eye, additional products like conditioners and hair masks. Instead, the Purely Perfect cleansing creme has aloe vera, rose flower oil, evening primrose oil, and peppermint oil. Using it feels nothing like shampoo: Massage the balm into your scalp, through your strands, and rinse it out. That\u2019s it. No lathering, no rinsing, no repeating. And no Bumble and Bumble.<\/p>\n<p><a href=\"http:\/\/www.wired.com\/2014\/08\/a-hair-salon-gurus-next-big-thing-ending-the-12b-tyranny-of-shampoo\/\" target=\"_blank\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Margaret Rhodes \u2014 Wired \u201cI honestly think in five years people are going to go, \u2018Oh God, remember when we used to wash our hair with shampoo?\u2019\u201d says Michael Gordon. That\u2019s a striking statement, given Gordon\u2019s own history: He created the famed haircare company Bumble and Bumble in 1977, the spin off product line [\u2026]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-12439","post","type-post","status-publish","format-standard","hentry","category-chemistry"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/12439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=12439"}],"version-history":[{"count":2,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/12439\/revisions"}],"predecessor-version":[{"id":64898,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/12439\/revisions\/64898"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=12439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=12439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=12439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}