{"id":124324,"date":"2021-06-26T20:23:26","date_gmt":"2021-06-27T03:23:26","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2021\/06\/live-streaming-is-the-gig-economy-of-the-pandemic-era-uplive-says"},"modified":"2021-06-26T20:23:26","modified_gmt":"2021-06-27T03:23:26","slug":"live-streaming-is-the-gig-economy-of-the-pandemic-era-uplive-says","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2021\/06\/live-streaming-is-the-gig-economy-of-the-pandemic-era-uplive-says","title":{"rendered":"Live streaming is the gig economy of the pandemic era, Uplive says"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/live-streaming-is-the-gig-economy-of-the-pandemic-era-uplive-says2.jpg\"><\/a><\/p>\n<p>Livestreaming is a trillion-dollar industry in China, where social networking and entertainment meet marketing and e-commerce. China\u2019s retail economy has become influencer-driven, with almost all online consumers buying products based on recommendations by their idols. That trend has enabled livestreaming and video platforms like Kuaishou and Douyin, which cultivated a roster of hugely popular influencers, to participate in the e-commerce market through partnerships with the online sales platforms.<\/p>\n<hr>\n<p>Many people and businesses would not have survived the pandemic if it were not for the gig economy, says the co-founder of Asia Innovations Group, the start-up behind the live-streaming platform Uplive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Livestreaming is a trillion-dollar industry in China, where social networking and entertainment meet marketing and e-commerce. China\u2019s retail economy has become influencer-driven, with almost all online consumers buying products based on recommendations by their idols. That trend has enabled livestreaming and video platforms like Kuaishou and Douyin, which cultivated a roster of hugely popular influencers, [\u2026]<\/p>\n","protected":false},"author":417,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,43,39],"tags":[],"class_list":["post-124324","post","type-post","status-publish","format-standard","hentry","category-biotech-medical","category-business","category-economics"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/124324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/417"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=124324"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/124324\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=124324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=124324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=124324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}