{"id":121389,"date":"2021-04-09T21:22:40","date_gmt":"2021-04-10T04:22:40","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2021\/04\/milk-free-milo-and-meatless-pork-nestle-and-other-brands-bet-big-on-plant-based-food-in-asia"},"modified":"2021-04-09T21:22:40","modified_gmt":"2021-04-10T04:22:40","slug":"milk-free-milo-and-meatless-pork-nestle-and-other-brands-bet-big-on-plant-based-food-in-asia","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2021\/04\/milk-free-milo-and-meatless-pork-nestle-and-other-brands-bet-big-on-plant-based-food-in-asia","title":{"rendered":"Milk-free Milo and meatless \u2018pork\u2019: Nestl\u00e9 and other brands bet big on plant-based food in Asia"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/milk-free-milo-and-meatless-pork-nestle-and-other-brands-bet-big-on-plant-based-food-in-asia2.jpg\"><\/a><\/p>\n<p>In recent years, Western brands including Nestl\u00e9 (NSRGY), Impossible and Beyond Meat (BYND) have tapped into a growing appetite for such food and drinks in the West. Now, they\u2019re headed east, raising fresh funding to target growth in the region, rolling out products specifically created for Asian consumers and setting up new factories on the ground.<\/p>\n<hr>\n<p>Milo chocolate milk has been hugely popular in Southeast Asia for decades. Now the breakfast and teatime favorite is about to get shaken up \u2014 the cocoa powder will be offered as a dairy-free, ready-made beverage.<\/p>\n<p>The product is one of<strong> <\/strong>Nestl\u00e9\u2019s newest plant-based inventions, and it will be launched in the region this week, the company told CNN Business. Starting Thursday, the drink will hit supermarkets in Malaysia, and the Swiss multinational plans to sell it in other countries soon. (The company already offers <a href=\"https:\/\/www.nestle.com\/media\/news\/nestle-launch-plant-based-milo-powder-australia\" target=\"_blank\">plant-based Milo<\/a><strong> <\/strong>in Australia and New Zealand,<strong> <\/strong>but<strong> <\/strong>in the traditional powder form.) <\/p>\n<p>\u201cWe are all about giving choices,\u201d Juan Aranols,<strong> <\/strong>Nestl\u00e9\u2019s Malaysia and Singapore chief, said in an interview. \u201cWe felt that with this growing interest for plant-based products, why not give the Milo taste everybody loves in a solution that is plant-based?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, Western brands including Nestl\u00e9 (NSRGY), Impossible and Beyond Meat (BYND) have tapped into a growing appetite for such food and drinks in the West. Now, they\u2019re headed east, raising fresh funding to target growth in the region, rolling out products specifically created for Asian consumers and setting up new factories on the [\u2026]<\/p>\n","protected":false},"author":417,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,1506],"tags":[],"class_list":["post-121389","post","type-post","status-publish","format-standard","hentry","category-business","category-food"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/121389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/417"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=121389"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/121389\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=121389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=121389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=121389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}