{"id":117761,"date":"2020-12-29T17:23:47","date_gmt":"2020-12-30T01:23:47","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2020\/12\/new-ai-tool-can-predict-in-seconds-what-a-movie-will-be-rated"},"modified":"2020-12-29T17:23:47","modified_gmt":"2020-12-30T01:23:47","slug":"new-ai-tool-can-predict-in-seconds-what-a-movie-will-be-rated","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2020\/12\/new-ai-tool-can-predict-in-seconds-what-a-movie-will-be-rated","title":{"rendered":"New AI tool can predict in seconds what a movie will be rated"},"content":{"rendered":"

<\/a><\/p>\n

Movie ratings can determine a movie\u2019s appeal to consumers and the size of its potential audience. Thus, they have an impact on a film\u2019s bottom line. Typically, humans do the tedious task of manually rating a movie based on viewing the movie and making decisions on the presence of violence, drug abuse and sexual content.<\/p>\n

Now, researchers at the USC Viterbi School of Engineering, armed with artificial intelligence tools, can rate a movie\u2019s content in a matter of seconds, based on the movie script and before a single scene is shot. Such an approach could allow movie executives the ability to design a movie rating in advance and as desired, by making the appropriate edits on a script and before the shooting of a single scene. Beyond the potential financial impact, such instantaneous feedback would allow storytellers and decision-makers to reflect on the content they are creating for the public and the impact such content might have on viewers.<\/p>\n

Using artificial intelligence applied to scripts, Shrikanth Narayanan, University Professor and Niki & C. L. Max Nikias Chair in Engineering, and a team of researchers from the Signal Analysis and Interpretation Lab (SAIL) at USC Viterbi, have demonstrated that linguistic cues can effectively signal behaviors on violent acts, drug abuse<\/a> and sexual content<\/a> (actions that are often the basis for a film\u2019s ratings) about to be taken by a film\u2019s characters.<\/p>\n","protected":false},"excerpt":{"rendered":"

Movie ratings can determine a movie\u2019s appeal to consumers and the size of its potential audience. Thus, they have an impact on a film\u2019s bottom line. Typically, humans do the tedious task of manually rating a movie based on viewing the movie and making decisions on the presence of violence, drug abuse and sexual content. [\u2026]<\/p>\n","protected":false},"author":427,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1509,45,6],"tags":[],"class_list":["post-117761","post","type-post","status-publish","format-standard","hentry","category-entertainment","category-finance","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/117761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/427"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=117761"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/117761\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=117761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=117761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=117761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}