{"id":113547,"date":"2020-09-28T23:22:18","date_gmt":"2020-09-29T06:22:18","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2020\/09\/russias-biggest-lender-sberbank-wants-to-transform-into-big-tech-company"},"modified":"2020-09-28T23:22:18","modified_gmt":"2020-09-29T06:22:18","slug":"russias-biggest-lender-sberbank-wants-to-transform-into-big-tech-company","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2020\/09\/russias-biggest-lender-sberbank-wants-to-transform-into-big-tech-company","title":{"rendered":"Russia\u2019s biggest lender Sberbank wants to transform into Big Tech company"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/russias-biggest-lender-sberbank-wants-to-transform-into-big-tech-company.jpg\"><\/a><\/p>\n<p>In a major strategy shift, Sberbank, the most popular Russian lender, wants to build its own ecosystem going far beyond the world of finance and to be known not just as a bank, but also as a tech company.<\/p>\n<hr>\n<p>During its first major online event, which was held on Thursday, Sberbank \u2013 now rebranded as Sber \u2013 presented a range of services and gadgets signaling it wants to go deeper into the tech sector. For example, the bank presented a family of \u201cemotional\u201d virtual assistants, called \u2018Salute\u2019, which will be incorporated into all of Sberbank\u2019s devices and mobile apps.<\/p>\n<p>There are three assistants in the Salute family, called Sber, Joy, and Athena. Unlike Apple\u2019s Siri or Amazon\u2019s Alexa, the company is betting on the \u201cemotional\u201d features of the virtual assistants, as each has its own \u201ctemper,\u201d allowing users to choose the one they find most suitable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a major strategy shift, Sberbank, the most popular Russian lender, wants to build its own ecosystem going far beyond the world of finance and to be known not just as a bank, but also as a tech company. During its first major online event, which was held on Thursday, Sberbank \u2013 now rebranded as [\u2026]<\/p>\n","protected":false},"author":417,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,6],"tags":[],"class_list":["post-113547","post","type-post","status-publish","format-standard","hentry","category-finance","category-robotics-ai"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/113547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/417"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=113547"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/113547\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=113547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=113547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=113547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}