{"id":11193,"date":"2014-05-20T06:55:29","date_gmt":"2014-05-20T13:55:29","guid":{"rendered":"http:\/\/lifeboat.com\/blog\/?p=11193"},"modified":"2023-08-25T01:24:03","modified_gmt":"2023-08-25T06:24:03","slug":"the-next-startup-craze-food-2-0","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2014\/05\/the-next-startup-craze-food-2-0","title":{"rendered":"The Next Startup Craze: Food 2.0"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/the-next-startup-craze-food-2-0.jpg\"><\/a><br \/> By <a href=\"http:\/\/www.technologyreview.com\/contributor\/ted-greenwald\/\">Ted Greenwald<\/a> \u2014 MIT Technology Review<\/p>\n<p class=\"dropcap\">Most tech startups are silent spaces where earbud-clad engineers peer into monitors. Not Hampton Creek Foods. The two-year-old company\u2019s office\u2014a filled-to-bursting space in San Francisco\u2019s South of Market tech hotbed\u2014grinds, clatters, and whirs like a laundromat run amok. That\u2019s the sound of industrial-strength mixers, grinders, and centrifuges churning out what the company hopes is a key ingredient in food 2.0: an animal-free replacement for the chicken egg.<\/p>\n<p>Silicon Valley venture capitalists have funded several food-related startups in the past year, but Hampton Creek has gathered the most momentum. It has A-list investors including Founders Fund, Horizon Ventures, and Khosla Ventures, and two undisclosed industrial food companies are experimenting with its plant-based egg substitute. The prepared-food counter at Whole Foods began using the startup\u2019s egg-free Just Mayo mayonnaise in September 2013, with four other mainstream grocery chains lined up for the first half of this year. And, thanks to a recent investment round that boosted Hampton Creek\u2019s funding to $30 million and drew in Li Ka-shing, the wealthiest person in Asia, Just Mayo soon will be sold by a large online grocer in Hong Kong.<\/p>\n<p><a href=\"https:\/\/www.technologyreview.com\/2014\/05\/07\/13374\/the-next-startup-crazefood-20\/\" target=\"_blank\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Ted Greenwald \u2014 MIT Technology Review Most tech startups are silent spaces where earbud-clad engineers peer into monitors. Not Hampton Creek Foods. The two-year-old company\u2019s office\u2014a filled-to-bursting space in San Francisco\u2019s South of Market tech hotbed\u2014grinds, clatters, and whirs like a laundromat run amok. That\u2019s the sound of industrial-strength mixers, grinders, and centrifuges churning [\u2026]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,1506],"tags":[],"class_list":["post-11193","post","type-post","status-publish","format-standard","hentry","category-business","category-food"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/11193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=11193"}],"version-history":[{"count":4,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/11193\/revisions"}],"predecessor-version":[{"id":170446,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/11193\/revisions\/170446"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=11193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=11193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=11193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}