{"id":109713,"date":"2020-07-09T01:07:49","date_gmt":"2020-07-09T08:07:49","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2020\/07\/new-video-codec-halves-streaming-time"},"modified":"2020-07-09T01:07:49","modified_gmt":"2020-07-09T08:07:49","slug":"new-video-codec-halves-streaming-time","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2020\/07\/new-video-codec-halves-streaming-time","title":{"rendered":"New video codec halves streaming time"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/new-video-codec-halves-streaming-time2.jpg\"><\/a><\/p>\n<p>A German research institute announced Tuesday a new video standard that halves the bitrate required for streaming, allowing higher quality images on lower-power devices and opening the door wider to adoption of super high-definition 8K content.<\/p>\n<p>The Fraunhofer Heinrich Hertz Institute said the new codec, VVC\u2014Versatile Video Coding, will not compromise <a href=\"https:\/\/techxplore.com\/tags\/video+quality\/\" rel=\"tag\" class=\"\">video quality<\/a>. With ever-increasing demands on bandwidth for <a href=\"https:\/\/techxplore.com\/tags\/social+media\/\" rel=\"tag\" class=\"\">social media<\/a> streaming, Zoom conferencing, 4K content and 360-degree panoramic videos, and especially during heightened web use spurred by global quarantines, VVC comes at an opportune time.<\/p>\n<p>The increased transmission efficiency the codec promises to achieve would help major streaming services such as Amazon Prime Video and Hulu reduce costs as they prepare for higher-resolution fare down the road.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A German research institute announced Tuesday a new video standard that halves the bitrate required for streaming, allowing higher quality images on lower-power devices and opening the door wider to adoption of super high-definition 8K content. The Fraunhofer Heinrich Hertz Institute said the new codec, VVC\u2014Versatile Video Coding, will not compromise video quality. With ever-increasing [\u2026]<\/p>\n","protected":false},"author":427,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-109713","post","type-post","status-publish","format-standard","hentry","category-energy"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/109713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/427"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=109713"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/109713\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=109713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=109713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=109713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}