{"id":101002,"date":"2020-01-17T12:47:24","date_gmt":"2020-01-17T20:47:24","guid":{"rendered":"https:\/\/lifeboat.com\/blog\/2020\/01\/google-to-phase-out-cookies"},"modified":"2020-01-17T12:47:24","modified_gmt":"2020-01-17T20:47:24","slug":"google-to-phase-out-cookies","status":"publish","type":"post","link":"https:\/\/lifeboat.com\/blog\/2020\/01\/google-to-phase-out-cookies","title":{"rendered":"Google to phase out \u2018cookies\u2019"},"content":{"rendered":"<p><a class=\"aligncenter blog-photo\" href=\"https:\/\/lifeboat.com\/blog.images\/google-to-phase-out-cookies.jpg\"><\/a><\/p>\n<p>WASHINGTON: Google is planning to \u201crender obsolete\u201d a key tool advertisers use to track people around the web, increasing user privacy but also disrupting the marketers and publishers who rely on the search giant\u2019s ad products.<\/p>\n<p>\u201cOver the next two years Google intends to stop supporting third-party cookies in its Chrome browser,\u2019\u2019 the Alphabet Inc unit said in a blog post on Tuesday.<\/p>\n<p>Cookies are little bits of code that stick in peoples\u2019 browsers and follow them around the web and are a core part of the online advertising landscape. They allow advertisers to target people with ads for websites they previously visited and make it easier to determine how effective certain ads were in getting internet surfers to buy something.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WASHINGTON: Google is planning to \u201crender obsolete\u201d a key tool advertisers use to track people around the web, increasing user privacy but also disrupting the marketers and publishers who rely on the search giant\u2019s ad products. \u201cOver the next two years Google intends to stop supporting third-party cookies in its Chrome browser,\u2019\u2019 the Alphabet Inc [\u2026]<\/p>\n","protected":false},"author":396,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"class_list":["post-101002","post","type-post","status-publish","format-standard","hentry","category-internet"],"_links":{"self":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/101002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/comments?post=101002"}],"version-history":[{"count":0,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/posts\/101002\/revisions"}],"wp:attachment":[{"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/media?parent=101002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/categories?post=101002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeboat.com\/blog\/wp-json\/wp\/v2\/tags?post=101002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}