Advisory Board

Christine Kraft, M.S.

Christine Kraft, M.S. is Advisor, Crowdsourced Video Challenges, Consumer eHealth Engagement at The Office of the National Coordinator for Health Information Technology (ONC); Founder at e-Health Workshop; and Director at PERFECT SENSE digital, LLC.
 
Christine is a champion of personal experience with 15+ years producing content, writing strategy, and bringing fresh editorial experiences to life.
 
Her best work integrates multiple POVs — patients, caregivers, providers, and others — in engaging and commercially viable programs. While she is accustomed to the trade-offs that come at the intersection of business and health, she is tireless in her passion to unleash the power of the patient-provider/healer relationship.
 
Christine likes working with top creative and tech leads, building products and partnerships that make a difference; there is much to do.
 
She started as an undergraduate in medical anthropology, then produced her first personal stories on video while in graduate school for film in the mid-90s. She hasn’t stopped since.
 
With vastly improved technologies at our fingertips today, the opportunity to deliver relevant and entertaining products is possible at much lower budgets. Her core skills:

  • Strategic planning and collaborative innovation
  • Creative product development
  • Video product development
Top content strengths:
  • Health and wellness
  • Personal stories about patients and providers
  • Behavior change
  • Difficult topics, hard conversations
Christine looks forward to the next phase in this space: tech-enabled networks for patients and providers.
 
Christine earned her B.A. in Anthropology at Smith College in 1988. She earned her M.S. in Communications at Boston University in 1995.
 
Read her Google+ profile and her LinkedIn profile. Follow her Twitter feed. Read her blog.