May 10, 2013
Posted by Franco Cortese in category: media & arts
Artifacts, Artifictions, Artifutures 0.4
In the final part of this installment, I will analyze a few more mainstream music videos with future-friendly memes and motifs, this time looking at videos mostly from 2010. In the last two installments, I argued that the increasing prominence of future-friendly memes and motifs as well as themes of self-empowerment via technology in mainstream music are significant insofar as such an increasing prominence extends the general awareness and potential-recognition of futurist or futuristic concepts, causes and potential crises, and insofar as it presents a sexy and appealing vision of the futuristic gestalt and of technology both high (e.g emerging, converging and otherwise-radically-transformative technologies) and low (e.g. consumer electronics).
This final part of the present installment will be my last dip in the mainstream as far as this series in concerned (although I am finding some of these EDM beats getting stuck in my head, despite myself). The next installment will consider some future-infused visuals and videos made by artists of EDM and electronic-music-“proper” (as opposed to the recent mainstream incorporation of EDM beats as a musical foundation).
Following that we’ll take a more pragmatic and discerning eye to the near future of music, considering how certain existing and on-the-horizon enhancement technologies could potentially disrupt the music industry and dramatically increase the variety and diversity of new music still to come.
All of the following images are the copyright of Interscope Records.